Bridge2Food Europe 2025 brings together innovators from across the industry. What makes this event stand out to Givaudan as a must-attend?
Our collaboration with Bridge2Food has been longstanding and consistently rewarding for Givaudan. This event uniquely gathers the most innovative minds in the industry, fostering an environment of creativity and collaboration. Even during the challenges of the Covid pandemic, Bridge2Food successfully cultivated a strong sense of community, enabling the exchange of ideas despite physical distances. We always look forward to participating in these inspiring gatherings.
Taste is a key factor in plant-based food success. What are some key challenges brands face when developing plant-based flavours, and how does Givaudan help?
Taste is paramount in everything we do at Givaudan. We understand that developing appealing plant-based products presents unique challenges. Our extensive portfolio of delicious flavours, combined with specialised tools like masking agents to address undesirable tastes, allows us to collaborate closely with our customers. This ensures that the final products not only meet their expectations but also delight consumers.
Consumer expectations for plant-based foods are evolving. What can attendees expect to learn from Givaudan’s session on the next wave of plant-based innovation?
We recognise that consumer behaviours in the plant-based sector are rapidly evolving. To gain deeper insights, we conducted an extensive consumer study with a robust sample size, complemented by focus groups to capture genuine preferences and aspirations for new plant-based products. Attendees at our session will gain valuable insights into consumer needs and desires, equipping them to develop future products that resonate with these evolving expectations.
What core values guide Givaudan’s approach to working with brands?
At Givaudan, we envision a future of food that transcends mere taste, focusing on creating holistic food experiences that benefit body, mind, and planet. Our commitment to innovation and sustainability drives us to leverage our curiosity and extensive knowledge of the food ecosystem. By applying cutting-edge science, technology, and consumer insights, we aim to co-create future-facing food experiences that align with our customers' goals and values.
Can you share an area of research or a recent advancement that’s particularly exciting for your team?
We are actively exploring various solutions to elevate the taste and experience of plant-based foods. This year at Bridge2Food, we are excited to showcase innovations centred around BBQ flavours, emphasising smoky and umami experiences. We look forward to sharing ideas and new solutions that bring these culinary experiences to life.
From ingredient suppliers to food brands, partnerships play a huge role in innovation. What kinds of industry partnerships is Givaudan looking to explore at Bridge2Food Europe 2025?
We are eager to engage in meaningful conversations and collaborations with our partners at Bridge2Food 2025. We hope to establish new partnerships in the welcoming environment that you have created in The Hague, fostering innovation and shared success.
It’s been great hearing your insights! We’re looking forward to seeing Givaudan at Bridge2Food Europe 2025—any closing thoughts before the big event?
We are thrilled to participate in Bridge2Food once again and eagerly anticipate the enriching conversations ahead. Thank you for the opportunity to share our insights, and we look forward to connecting with everyone at the event!