Dr. Sophie Attwood is a Cambridge University-trained behavioral scientist who works with companies, governments, and the third sector to use insights and methods from behavioral science to tackle some of the biggest challenges facing human health, wellbeing, and the future of our planet. Sophie is an affiliate researcher at Vrije Universiteit Amsterdam and a certified member of the British Psychological Society (CPsych). Her research has featured in high impact peer-reviewed journals and international news media. For more information, visit www.behaviorglobal.com