Mark Cuddigan joined the UK plant based food company THIS as CEO in February 2024. Previously Mark was CEO at Ella's Kitchen for over 12 years and has been in Food and Drink for nearly 30 years. A passionate advocate for business being a force for good, Mark was on the board of B Lab, the charity that runs the B Corporation movement for over 4 years. Mark is also a NED of the smoothie company Mockingbird and the IT provider Klyk.