Food and Beverage Innovation Specialist

Jurij Hirniak is a Food & Beverage Innovation Specialist at Tastewise, where he works with leading food and beverage brands to uncover emerging consumer trends, identify whitespace opportunities, and turn real-time market intelligence into actionable growth strategies. With a strong background in enterprise partnerships and food industry innovation, Jurij helps brands navigate rapidly evolving consumer behaviors across health, wellness, functional ingredients, and AI-driven product development. He is particularly passionate about how data and technology can accelerate smarter innovation and help brands stay ahead of shifting demand. At Tastewise, Jurij collaborates with companies across the food ecosystem to translate consumer signals into successful product, marketing, and go-to-market decisions.