Itske Zijp is a senior R&D manager at Unilever, a multinational company present in 190 countries with over 400 consumer goods brands and supplying 4.4 million retail stores. Itske is Head of Innovation for the brand The Vegetarian Butcher, a company that produces plant-based meat alternatives. It was founded by a Dutch livestock farmer and agriculturalist who, despite transitioning to plant-based production for ethical reasons, remains a "meat lover." Their motto is "To sacrifice nothing."