Brand, market, and consumer are the topics that drive Claudia in her present role at Rügenwalder Mühle, Germany’s market leader for meat alternatives. For the past four years, she has been responsible for the “Consumer Insights” department, where she built set new standards for market research within the company. For her, consumer centricity means bringing the consumer to the table in every decision in order to consistently and systematically develop both the brand and the portfolio. To fulfill this role, she draws on a broad range of experience: a degree in sociology with a focus on brand management at the University of Hamburg, followed by her start as a qualitative researcher at Research International.

Further positions with different methodological focuses followed: building the Shopper & Retail division at TNS, advertising effectiveness research and brand strategy at Kantar, where she successfully supported numerous national and international brands, before moving to the corporate side in 2021.