Since the beginning of 2026 Chris Briers has been leading the business development activities at CJ Europe, with a special focus on the TasteNrich brand, technology & capabilities.

Chris has long working history spanning over 30 years in the world of savory flavors & ingredients.

A British national based in the Netherlands since 2001, he has held numerous global roles at major flavor houses & ingredient companies.

In his current role, Chris is focused on developing the TasteNrich product range and business to meet the growing demand from consumers for great tasting, natural ingredients.