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Bridge2Food Europe 2024

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Plenary Opening

04 Jun 2025
Summit | 4th June Summit 4th June Sessions

This presentation and chat will focus on:

- Where are plant-based, cultivated meat & precision fermentation currently heading?

- Where is the difference between the US and EU market?

- If you would have $1B, which research/development/start-up would you invest in?

- How important is more VC and research funding to make a pivotal change happen?

  • Global & EU Market Overview: the Plant-Based & Alternative Proteins Landscape - Lu Ann Williams, Global Insights Director, Innova Market Insights

Despite the sector facing challenges, plant-based offerings are found around the globe and the market continues to evolve. Sustained consumer interest for alternative proteins and a demand for better flavor, taste and texture push plant-based innovation forward, with Innova research revealing great potential for the conversion of established and popular dishes. Consumers eager to embrace plant-based options as part of their diet are interested in offerings they recognize. Learn more about the current status of and new opportunities for the plant-based sector in this exclusive presentation, offering a clear and insightful overview of the global and EU Market.

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