Track III: Health-Driven Innovation: From Science to Consumer Trends
- Track III Welcome & Opening - Dr. Caroline Orfila-Jenkins, Oatly
- Rebuilding Trust in Plant Based Nutrition - Dr. Kelsey Kanyuck & Debbie Epstein, THIS
Consumers are increasingly confused about the health of plant based foods, and in this presentation we will dig into the root of the problem - what people are worried about, where the misinformation comes from, and how it shapes trust. Using consumer insights alongside clear nutritional evidence and transparent communication, we’re showing why nutrition is core to the category’s credibility and how THIS is building a more accurate and positive story around plant based health.
- Designing Plant-Based Drinks for the Health-Minded Consumer with Biosolutions - Veronica Hidding, Novonesis
This session will explore how biosolutions can support the development of plant-based drinks designed for the health-minded consumer. It will examine how ingredient and process innovation can help improve nutritional positioning, product functionality, and overall consumer appeal.
