Track I: Consumer & Market Trends

• What Actually Sells? Health, Sustainability, and Innovation in Modern Convenience Retail - Michael Norén, Reitan Convenience Sweden & Anders Fiskbæk Kragh, Reitan Convenience Denmark

This presentation will go into:

• Setting the Scene: A brief introduction to Reitan Convenience and our overarching sustainability strategy across the Nordic and Baltic markets.

• The Evolving Convenience Consumer: Key customer insights and behavioral data derived from in-store nudging and experiments. Is sustainability actually a driver for the on-the-go consumer, or do price, health, and taste dictate the purchase?

• Testing Innovation in Retail: How we use the Innovation Corner in Denmark and our "living lab" – Pressbyrån PBX in Sweden – to pilot new concepts. Real-world examples of pushing boundaries, such as The Spicy Korean Sticks from Tempty Foods and the circular Blood Brownie from Axfoundation.

• What Retailers Need from Emerging Brands: What makes a product scalable in convenience retail? Common mistakes brands make, and what types of products and food tech innovations we are actively looking for right now.

• Topic TBD - Henrik Lund, NATURLI