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Bridge2Food Europe 2026 Agenda

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Track I: Consumer & Market Trends

11 Jun 2026
Summit | 11th June Summit 11th June Sessions Track I
  • Consumers Say They Want Convenience – we know what they really want - Ingrid Anderson, Cheffelo

Consumers keep saying they want things to be easier and faster. But when we look at how they actually discover, choose and use meal solutions, the picture is more complex than “convenience”.

In this session, we go beyond the buzzwords. We’ll unpack what people are really looking for in their everyday meals – and what that means for how we design/develop tomorrow’s meal solutions. If you work with food, retail, e commerce or consumer brands and want to stay ahead of shifting behaviours, this is the session you don’t want to miss.

  • Trends driving the Evolving Landscape of Staple Foods - Tom Rees, Euromonitor

Discover the state of the global market, key consumer insights and major trends for Staple Foods. This presentation will feature analysis from Euromonitor International's annual reports covering both the World Market and Top Trends for Staple Foods, including how affordability continues to drive choices, the rise of private label/discounter use, what longer-term demographics will mean, the turn away from cooking, and what GLP-1 drug use means both now and for the future.

  • Shifting Consumer Values from Climate to Health – And How This Reflects in Menu Offerings

Kaj Török, MAX Burgers

Chairperson
Michel Mellema, Global Innovation Director Re-Imagine Wellness - IFF
Speakers
Ingrid Anderson, Product Innovation Manager, Nordics - Cheffelo
Tom Rees, Global Insight Manager, Food and Nutrition: Staple Foods - Euromonitor
Kaj Török, Chief Sustainability Officer - MAX Burgers
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