Track I: Consumer & Market Trends

• Consumers Say They Want Convenience – we know what they really want - Ingrid Anderson, Cheffelo

Consumers keep saying they want things to be easier and faster. But when we look at how they actually discover, choose and use meal solutions, the picture is more complex than “convenience”.

In this session, we go beyond the buzzwords. We’ll unpack what people are really looking for in their everyday meals – and what that means for how we design/develop tomorrow’s meal solutions. If you work with food, retail, e commerce or consumer brands and want to stay ahead of shifting behaviours, this is the session you don’t want to miss.

• TBD - Tom Rees, Euromonitor
• Shifting Consumer Values from Climate to Health – and how this reflects in menu offerings - Kaj Török, MAX Burgers