Track I: Consumer & Market Trends
11 Jun 2026
Summit | 11th June
Summit 11th June Sessions
Track I
- Clean Ingredients, Bold Flavor: How Simplicity Builds Trust and Delight - Randi Wahlsten, Matr Foods
- Protein Alternatives in Switzerland: Consumer Drivers, Market Evolution, and Future Trends
Stefania Bellaio, Head of Business Development - Migros Industrie
This session will explore the key consumer drivers behind demand for protein alternatives in Switzerland, how the market has evolved in recent years, and the trends likely to shape its future direction.
