Plenary Keynotes: Delivering for Consumers

• Global Consumer Trends: what are consumers buying into? - Johannes Hartmann, Innova Market Insights

This session will explore the latest global consumer trends shaping food and beverage innovation, highlighting what consumers are buying into and why. It will examine the behaviours, preferences, and market shifts influencing product development and commercial strategy.

• The Psychology of Healthy Food choices: What Really Moves Consumers - Dr. Sophie Attwood, Behavior Global
  
  This session will explore how marketing of healthy, sustainable foods has shifted over time in response to consumer interests and concerns. It will highlight that there is no single “consumer”, and instead will introduce some of the major audience segments that are relevant to healthy, sustainable food innovation. The range of different behavior change and marketing tactics that may resonate with each segment will be explored, in addition to introducing some of the best and most fundamental principles for creating successful dietary behavior change. 
   
• Implementing and Understanding of Behavioural Science into the Innovation Process - Mads Holme, ReD Associates

This session will explore how behavioural science can be embedded into the innovation process to create products that better align with real consumer needs and decision-making. It will examine how deeper human insight can support more effective product development, positioning, and market relevance.