Plenary: Delivering for Consumers

• Digital plus Data as the growth engine for Food & Beverage innovation in health - Dr Mariette Abrahams, Qina

This keynote explores the convergence of food, tech, and health and its impact on innovation cycles. It will cover how personalized health has moved from niche experimentation to mass adoption, why evidence standards are rising, and how the GLP-1 wave is changing what people buy, eat, and expect from food & beverage brands. We’ll look at what it means to innovate when the “new ingredient” is data, and when product success is increasingly tied to measurable outcomes, not just preference.

What you will hear about:
•    Personalized health at scale: the science and tech advances enabling mainstream personalization 
•    Evidence-based innovation as a competitive advantage: what “evidence” increasingly means in market terms: clinical studies, real-world evidence, and credible proxies.
•    Feedback loops as the new R&D model: how brands can leverage real-time consumer data (with consent) to segment users more meaningfully, iterate faster, and design products with measurable impact.