Track I: Consumer & Market Insights
- Track I Welcome & Day 2 Opening - Mark Cuddigan, THIS
- Driving Consumer Adoption of Plant-Rich Foods: New Insights Revealed, and the UK’s Behaviour Change Approach - Indy Kaur, Plant Futures
Discover how the UK’s pioneering behaviour change approach is uniting over 30 plant-based protein brands to drive consumer adoption of plant-rich diets, reaching millions and unlocking growth. Explore groundbreaking insights into consumer behaviour, identifying key barriers and opportunities for scaling plant-based food adoption. Learn actionable strategies and effective advertising techniques to fuel sustainable growth and position your brand at the forefront of the evolving plant-based market.
- How does Lidl Stimulate Healthy & Sustainable Diets? The role of affordability, product innovation and food habits - Rebekah Simmons, Lidl
Lidl has set the ambitious target of 60% plant-based protein sales in 2030. But how can a large retailer convince its customers of more plantbased consumption? During Bridge2Food Europe 2025, Lidl will give insights into its journey towards a more plant-based future by reflecting on different challenges and opportunities related to affordability, product innovation and food habits.
