Track I: Consumer & Market Insights
05 Jun 2025
Summit | 5th June
Summit 5th June Sessions
Track I
- Track I Welcome & Day 2 Opening - Mark Cuddigan, THIS
- Advancements in European Retail and Foodservice Space - Indy Kaur, Plant Futures
- How does Lidl Stimulate Healthy & Sustainable Diets? The role of affordability, product innovation and food habits - Rebekah Simmons, Lidl
Lidl has set the ambitious target of 60% plant-based protein sales in 2030. But how can a large retailer convince its customers of more plantbased consumption? During Bridge2Food Europe 2025, Lidl will give insights into its journey towards a more plant-based future by reflecting on different challenges and opportunities related to affordability, product innovation and food habits.
Chairperson
