Track I: Consumer & Market Insights

• Track I Welcome & Opening - Mark Cuddigan, THIS
• Panel: Revisiting Novel Foods: Regulatory and Political Challenges for Alternative Proteins in Europe - Prof. Dr. Hans Verhagen, Food Safety & Nutrition Consultancy, Maarten Bosch, MOSA MEAT & Dr. Sophie Almond, FSA 

This panel will focus on the following key Questions:

• Lessons from the UK:
  With the UK’s FSA advancing initiatives to support novel food approvals, what can the EU learn from these practices to foster innovation while maintaining safety standards?
• Harmonizing EU and National Approaches:
  How do inconsistencies between EU and national regulations impact the approval and commercialization of novel foods, and what strategies could promote greater alignment?
• Building Political and Public Support:
  What can industry stakeholders do to engage policymakers and the public to build stronger political momentum for reforming novel food regulations to support sustainability and innovation?

• Ingredients For Tomorrow: Tackling Plant-Based Challenges for Future Generations - Vishakha Bhiryani, IFF